The new Netflix series really grabbed my attention. At first, I wanted to watch it for Park Gyu Young and Kang Min Hyuk, who lead the drama. It’s a 12-episode series about a door-to-door makeup salesperson who rises to fame as a popular influencer (or Instagram celebrity).
Casting Park Gyu Young as Seo Ari was a great choice because she plays the role exceptionally well. From being a nobody to becoming the star Seo Ari, her transformation is impressive. Her strong character makes the story engaging. Ari has a great sense of fashion, knows how to mix and match outfits, and understands how to create content that drives engagement on social media.
This drama also reveals the darker side of being an influencer. It’s not always glamorous—many will go to great lengths to protect their image. For them, the number of ‘followers’ and ‘likes’ matters more than anything.
Kang Min Hyuk plays CEO Han Jun Kyung, the third-generation heir of The Hue Cosmetics, who develops an interest in Seo Ari. He even creates a social media account just to follow her. At first, he comes across as a typical chaebol who seems indifferent, but growing up in a wealthy environment naturally shaped his behavior.
I remember one scene where he even goes to the police station just because Ari hasn’t replied to his DM yet. And there’s an even more ridiculous moment when his maid takes off his shoes for him as soon as he arrives home. Actions like these made Ari ‘hate’ him at first. But as time goes by, that hatred slowly turns into something else. You know, the classic love-hate relationship—where pride gets in the way.
Celebrity gives us a touch of light romance, but I think it plays an important role in the drama.
Another important character in this drama is Yoo Si Hyeon (played by Lee Chung Ah). She’s Jun Kyung’s ex-girlfriend and is married to Jin Tae Joon (Lee Dong Gun) from the Taegang Family Corporation. He’s a lawyer. After just a few episodes, I realized that their marriage was purely for business, forced by their families.
Si Hyeon is my favorite character in this drama. She’s not just another rich girl—she has depth and a good heart. It’s refreshing to see a generous, wealthy character like Si Hyeon in this otherwise superficial world. Although she initially follows Gabin Society—a group of influencers willing to do anything to maintain their public image—she eventually takes Seo Ari’s side and becomes her friend.
I love the flow of this drama. It’s so interesting that I can’t help but keep pressing the “next episode” button. It does a great job of revealing the dark side of influencers—the side we rarely see.
But it’s not just about influencers; the drama also dives into the world of chaebols, showcasing the lives of Han Jun Kyung, Jin Tae Joon, and even his sister, who is a member of Gabin Society.
Even though Ari and Jun Kyung’s romance isn’t the main focus of the story, it’s still important—and it completely stole my heart. Both of them are naturally cold, and their interactions are so intense, which is what I love. The way they look at each other is filled with tension, making every moment between them captivating.
I also appreciate the character development. At first, Jun Kyung comes across as the typical arrogant chaebol—showing off without even realizing he’s doing it. He just wants attention. But deep down, he’s in love with Ari. As he tells her himself, he needs her. He supports her as an influencer, and more importantly, he protects her when she needs it the most.
Meanwhile, Ari initially ignores him, but over time, she realizes that she likes and needs him too. She just struggles to set aside her pride—especially in front of such a handsome chaebol.
This drama may not be perfect, but I really enjoyed it—scene by scene. I could truly feel Seo Ari’s emotions throughout the story. I even watched it twice! Haha.
Oh, and there are also a lot of famous cameos in this drama!
What I like about this drama is that there’s a lot to learn from it. Ari shares her “cheating codes” on how to become a famous celebrity with millions of followers on social media. It shows how influencers will do anything to get attention—for the sake of followers and likes.
But it’s not just about money; it’s about power and the privileges that come with fame. It’s unbelievable at times. The drama also highlights the huge responsibilities and consequences that come with being famous. One comment can have a massive impact on someone’s life.
So, let’s all be responsible when using social media.
Last but not least, I totally ship Seo Ari and Han Jun Kyung as a couple, even though their romance is just a side story in this drama. It still has a big impact on viewers—myself included. They only had one kiss, but it felt so deep for us.
I think Park Gyu Young and Kang Min Hyuk’s chemistry works really well. No wonder they’re all over everyone’s FYP now!
Watch only on Netflix
Pictures: hancinema | teaser: netflixkcontent